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Digital Marketing
Using Instagram Captions Right: The Link Problem
Bangkok is now the top city people visit in the world, as of August 2023. Many businesses in Bangkok use Instagram. Pictures catch the eye, but words in the caption tell the story.
But there's a mistake many make: they put links in captions. But on Instagram, you can't click these links. Let's talk about this.
Instagram and Links
Instagram is great for pictures and reels, but not for links. You can't click on links in captions. But many businesses still put them there. This can confuse and annoy followers.
Why Links in Captions Don't Work
- It's Confusing: People try to click the link, but it doesn't work. This can be annoying.
- Lost Visitors: If people can't click the link, they might not visit your website.
- Mixed Messages: If your caption talks about a link that doesn't work, people might miss your main message.
How to Share Links on Instagram
- "Link in Bio": This is a common way on Instagram. You tell people to click on a link in your profile.
- Instagram Stories: You can use Stories to share links.
- Ask to Message: Tell followers to send you a message if they want the link.
Writing Good Captions
- Simple Directions: Instead of a non-working link, say "See the link in our profile!"
- Good Words: Make sure your caption is interesting even without a link, this helps even in teaching the algorithm what’s you post about and so deliver it to more people.
Ending Thoughts
Using Instagram the right way is important for any business, anywhere. Even with its rules, smart choices can help you connect and share with many people.